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By Poppy Williams of

E-Commerce has come a long way in the last decade. With the arrival of big data, process mining, proprietary tech, and digital marketing solutions, sellers are more equipped than ever to accommodate the growing numbers of online consumers. Top Gear Technologies outlines a few ways you can integrate the latest solutions into your business.

Customer Service

The advantages of digital innovation across business industries are numerous and its effects are especially apparent within the field of customer service, where conversational AI is boosting efficiency, raising morale, and helping both customers and businesses with their decision-making. Take some time to look into the advances in omnichannel technology, speech analytics, and inter-app development and see how these strategies might improve the shopping experience of your customers.

Inventory Management

If your business involves the handling and selling of physical goods, you probably have to deal with inventory flow and management. To help with this, there have been huge developments in software, with the latest programs helping with forecasting, tracking, and more. Look into the available services and find one that features barcode scanning functionality, serial management, and can log expiry dates. If you work with warehouse staff, some programs will even allow you to set up a new real-time channel of communication so that developments on the floor are instantly reported.


Running an e-commerce business requires a great deal of financial upkeep and, as Helprocure notes, there’s no easier way to alleviate this burden than with smart, reliable accountancy software. The right program can help you to do away with manual input, set/maintain budgets, track recurring costs, send/receive invoices and give you a much clearer overview of spending over time. Many programs will even automate many of the simpler tasks, logging receipts or generating invoices, and can be managed on the go using mobile apps.

App Development

Speaking of apps, with development providers and enterprise programs, it’s easier than ever to build proprietary software of your own. Having a branded app to represent your company will give you direct access to customers, cut out the middlemen and give you more control over how you display content/products. If you’re curious, it’s worth looking into the various ways that an app can give you the edge over your competition.

Process Mining

When it comes to the day-to-day running of your ecommerce business, data analysis can prove pivotal. Process mining, for example, uses data to help you discover, validate and refine workflows that can improve the running of operations. Not only is this likely to improve your efficiency, Celonis points out that process mining can also help you to increase sales, manage risk, and help you discover hidden opportunities. Just be sure to first identify available data sources, structure a timeline and determine your key stakeholders.

Digital Marketing

Listing products can be fruitless if you’re not also backing them with online marketing. Whether you’re leveraging social media, email, search engines, or display networks, digital marketing still represents one of the most cost-efficient ways to reach new customers. If you know enough about your customer base, you can even target them via location, demographic, and interest.

One important role that digital marketing plays is driving customers to your website, which is where content marketing comes in. Content marketing can help you reach your business goals. Content marketing is a specialized area of advertising/business promotion, so it’s worth doing some research on the topic to make sure you’re effectively putting it into practice. You can turn to online resources like Cornerstone Content to help you learn what you need to know.

As the e-commerce market continues to evolve, its sellers should try to do the same. Every year there are new technological solutions that can help you to promote your products or optimize the running of your business, just make sure that you have your eyes open and your finger on the pulse.

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As a provider of full IT Support/IT Managed Services, Phone System, Website/SEO development services, Top Gear Technologies helps clients get more out of their technology to increase productivity. Contact us today to learn more! 773.609.4327