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By Poppy Williams of

As a business owner, you want to utilize tools that improve your customers’ experience and expand your target audience. You can work with software developers to design and release a web or mobile app that helps your company succeed.


Getting Started With App Development

According to research, around 85% of people in the United States use smartphones. Creating an app lets you access new ways to reach your target market. A mobile or web-based app can also help you improve the customer experience, drive sales and grow your business. You can begin the app development process by brainstorming an idea for your project. Examine your customer experience thoroughly and look for problems or features that need improvement. Market research and customer outreach can help determine if your app idea has appeal.


Hiring a Great App Development Team

Building a skillful software development team enables you to make your app dreams a reality. When hiring developers to work on your app, you must understand the scope and budget for your project. For example, you should already know which platforms you intend for your app to use after launch. Then you can decide if you plan to hire full-time developers or contract a team of freelancers. Keep in mind that web and mobile apps typically require upkeep after launch. You can post listings on online hiring sites or work with a recruiter to find qualified applicants. Be sure to check your candidates’ technical and soft skills during the interview process and utilize background checks and references to vet potential hires.


Fostering Collaboration and Communication

Once your development team is hired and onboarded, you can begin making your app. Building a team culture that emphasizes teamwork and open communication can improve the quality of your project. Empower your developers to question assumptions and express constructive criticism. You should also initiate contact throughout the development process to identify and solve issues before they become major roadblocks.


Using a software development strategy, such as Agile, can provide a clear game plan for your team to follow when it comes to creating and updating your app. Agile development focuses on practical solutions and streamlines tasks like documentation. For example, the Scrum framework emphasizes releasing a working product and iterating changes early and often. This allows you to receive frequent feedback and improve your product. Scrum is useful for complex software development projects. You can learn more by taking a Scrum Master course and taking assessments to evaluate your skills.


Supporting Your New App After Launch

Just because you launched your app does not mean the work is over. Mobile and web-based apps require ongoing development, updates, and customer support efforts to stay relevant and useful to your audience. For example, if your app provides content, you need to add new posts periodically. In addition, you may need to release updates to keep your app in line with both platform guidelines and current trends in app design. You can add new features that improve your app’s functionality, too. Finally, you should strive to improve performance and eliminate software bugs when releasing a new version of your app.


Many businesses can benefit from developing a web or mobile app. You can release an app that takes your business to the next level by hiring a qualified team and creating a workplace culture that rewards openness and collaboration.